THE ASTERCOLLECTION

Home Guests Concierge Messages3 Membership Offers Audiences Marketing Experiences Bookings Insights Billing Balance

Settings Super AdminJOURNEY

THE ASTER

JOURNEY

THE ASTERCOLLECTION

Home Guests Concierge Messages3 Membership Offers Audiences Marketing Experiences Bookings Insights Billing Balance

Settings Super AdminJOURNEY

THE ASTER

RELATIONSHIP PERFORMANCE

See what loyalty returns.

Every number connected to a stay, a benefit, and a member relationship.

MEMBER REVENUE

$1.24M

+18.4% year over year

Members now create 62% of direct revenue, while representing 41% of guests.

THE STORY

Recognition compounds.

Members with 2+ fulfilled benefits return 3.2× more often and spend 21% more per stay.

ACTIVE MEMBERS

7,842+12.4%

REPEAT STAY RATE

38.6%+6.2 pts

BENEFIT COST / STAY

$31−$4

EXPERIENCE ATTACH

24.8%+8.1 pts

BENEFIT PERFORMANCE

Small gestures, visible return

JULY 2025 — JULY 2026

A welcome, remembered97%fulfilled$38avg. cost4.1×return lift

Breakfast, always92%fulfilled$24avg. cost3.4×return lift

A little more time88%fulfilled$12avg. cost2.8×return lift

A table held81%fulfilled$18avg. cost3.7×return lift

A SEGMENT TO NOTICE

284 familiar guests are drifting away.

They stayed at least twice, rated you highly, and haven’t returned in 9 months.

$412kpast 24-month value