Aster Circle

A live view of the relationship members can deepen across your portfolio.

LIVE

TIERED PROGRAM · JOURNEY POINTS ON

A loyalty program built around recognition, not transactions.

4 audiences progress through behavior-based qualification. Every higher tier inherits and improves the benefits before it.

ACTIVE MEMBERS7,842+12.4% this year

LIVE TREND

MEMBER SIGN-UP RATE38.4%+6.8 pts · last 90 days

LIVE TREND

MEMBER BOOKING SHARE57.2%of direct bookings · +4.1 pts

LIVE TREND

MEMBER REVENUE$1.24M62% of direct revenue

LIVE TREND

LIVE PROGRAM

4 levels of belonging

MEMBER DISTRIBUTION7,842 members

01ENTRY

5,206members · 66% of program

LIVE TREND

Member2 core benefits

+9.8%

02EARNED

1,892members · 24% of program

LIVE TREND

Reserve3 added · inherits Member

+18.6%

03EARNED

642members · 8% of program

LIVE TREND

Icon3 added · inherits Reserve

+18.6%

04EARNED

102members · 1% of program

LIVE TREND

Muse3 added · inherits Icon

+18.6%

WHERE IT IS LIVE

Program scope

Journey Hospitality GroupOwning organization

ORGANIZATION

1 of 3 brandsThe Aster Collection

4 of 4 venues activeEvery current and future venue in scope

BRANDED MEMBER SITE

Your program has its own front door.

Turn Aster Circle into a property-led story with benefits, tier language, participating destinations, and the included Journey Ambassador Membership—then let Journey handle identity underneath.

BENEFITSTIERSPROPERTIESAMBASSADOR

LIVE MEMBER URLmembers.theastercollection.comEditorial template · The Aster Collection theme · Published

OPEN MEMBER SITE

EASILY HOST ON YOUR OWN DOMAIN

PROGRAM HEALTH

Recognition is compounding.

Members with 2+ fulfilled benefits return 3.2× more often.

38.4%guest sign-up rate

57.2%member booking share

38.6%repeat stay rate

24.8%experience attach